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AI 500 · AI

AI Lead Qualification Manchester

AI lead qualification reads each new enquiry as it arrives by web form, email or chat, picks out what the person wants, where they are and how soon, and sends the promising ones to the right salesperson quickly. We set it up for Manchester businesses whose good leads get buried under time-wasters and spam.

  • Since 2003trading in Manchester
  • 20,000+UK businesses helped
  • Collect M8Unit 3, 116 Bury New Road
  • A personchecks every file
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AI 500

Automation and agents

Every job is a fixed quote, agreed in writing before any work starts. No obligation.

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Sorting enquiries before they go cold

Most sales teams answer enquiries in arrival order, so a serious buyer waits behind supplier pitches and may call a competitor first.

A language model is good at reading messy enquiries and picking out the service wanted, rough budget, timescale and location. Those details feed a score built on rules you agree with us, such as “inside our delivery area” or “start date within six weeks”. High scores go to a named person straight away by email, text or Teams alert. The rest get an auto-reply with next steps, and every lead lands in your CRM.

The model can misread an enquiry, so the score is a sorting aid, not a verdict. Every lead stays visible to your team. If enquiries also arrive by phone, our AI voice receptionist can capture them in the same format.

Who gets the most out of it

It pays off where enquiry volume is high and the difference between a good and poor lead is clear.

  • Builders, installers and trades whose quote forms fill with jobs outside their area or size.
  • B2B service firms where a few large contracts matter most.
  • Recruitment agencies routing client vacancies and candidate applications separately.
  • Event venues sorting firm bookings and casual price checks.

Our process

1

Study past enquiries

We compare old enquiries with what happened to each, so scoring reflects what turned into work.

2

Agree the scoring rules

We write down, in plain English, what makes a lead hot, warm or cold for your business, and you sign them off.

3

Connect forms and inbox

We link website forms, the enquiry mailbox and chat to the scoring step and your CRM.

4

Write the replies

We draft auto-replies for each category that set honest expectations about response times and what happens next.

5

Compare with sales outcomes

After launch we check scores against which leads became customers, and adjust the rules where they were off.

What you get

  • Field extraction for service, budget, timescale and location
  • A scoring model built on rules you approved
  • Instant alerts for hot leads to the right person
  • Category-based auto-replies with next steps
  • CRM records created or updated for every enquiry
  • Monthly scores-versus-sales figures

Keeping scoring fair, explainable and useful

UK GDPR Article 22 gives people rights around decisions based solely on automated processing that have legal or similarly significant effects on them. Most sales triage will not reach that level, but we design as if it might: a person can see why each lead got its score, override it, and checks anything marked unsuitable before it is turned away. We set this up in line with published ICO guidance; take legal advice on your own case.

We keep personal characteristics out of scoring: it looks at what was asked for, where and when, never at anything standing in for age, sex or ethnicity.

A score is only useful if it matches reality, so we measure it against real sales results. If warm leads keep becoming your best customers, the rules change. Pairing this with AI automation can then handle the admin that follows a qualified lead.

Frequently asked questions

Will low-scoring leads be ignored?

No. Every enquiry is saved to your CRM and receives a reply. Lower scores simply mean a slower, more general response rather than an instant alert. Your team can see the full list at any time and promote any lead they think was misjudged.

Which CRMs does it work with?

Common choices such as HubSpot, Pipedrive, Zoho and Salesforce all have APIs we can use, as do many trade-specific systems. If you keep leads in a spreadsheet, we can write to Google Sheets or Excel online instead until you move to a CRM.

Can it filter out spam and sales pitches?

Yes, it is good at spotting supplier pitches, SEO offers and junk, and can file them separately. They stay in a folder your team can check, as genuine enquiries are occasionally caught.

How quickly do hot leads reach a person?

The scoring takes seconds, and the alert goes out as soon as the score is set. Response speed then rests with your team, so we agree who receives alerts out of hours.

What if our idea of a good lead changes?

The rules are written in plain English and stored where you can see them, so changing a priority area or a minimum job size is a quick edit. We review the rules with you after the first month.

Related services

For a fixed quote on lead qualification, tell us how enquiries reach you now, or call 0161 315 1151 or message 07737 902425 on WhatsApp.

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