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WEB 100 · Web

Website Copywriting Manchester

We write the words on your website: the home page, service pages, about page and the calls to action that sit between them. Our Manchester team works with owners who know their trade inside out but struggle to explain it on screen, and with sites whose current copy is thin, vague or copied across pages.

  • Since 2003trading in Manchester
  • 20,000+UK businesses helped
  • Collect M8Unit 3, 116 Bury New Road
  • A personchecks every file
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Why the words on your pages matter as much as the design

A visitor lands on a service page with a question in mind. If the first two lines do not answer it, many go straight back to the search results. Good copy states what you do, where you do it and what happens next, in the order a buyer needs it.

Copy also has to match search intent. Someone typing “emergency boiler repair Stockport” wants to know you cover Stockport and can come out quickly, not an essay on heating. This is not the same as content marketing, an ongoing programme of articles, or on-page SEO, which tunes titles, headings and internal links. Copywriting is the core text that sells the service.

Businesses that usually ask us for copy

Most copywriting clients already have a site and know the words are letting it down.

  • Trades whose pages list services but never say which areas they cover or how booking works.
  • Accountants, solicitors and other professional firms who need plain English in place of jargon.
  • Manufacturers and suppliers whose product pages are lifted straight out of catalogues.
  • Businesses part way through a website redesign who want content ready before templates are built.

How a page goes to publication

1

Discovery call

We ask about your customers, the jobs you want more of, the areas you cover and how people choose to buy.

2

Search and competitor reading

We check the phrases buyers use and read the pages already showing for them, so we know what each page must answer.

3

Page plan

Each page gets an outline of headings and key points. You approve it before full text is written, which saves rewrites.

4

First draft in your voice

Short sentences, specific detail, an easy reading level and one clear call to action per section.

5

Revisions and upload

You mark up changes, we revise, then we can load the copy into your site with headings and links set properly.

What you receive

  • Finished copy for each agreed page, as an editable document.
  • A page outline showing the questions each section answers.
  • Page titles and meta descriptions for every page.
  • Calls to action that point to the right next step.
  • A short tone of voice note so future pages stay consistent.
  • Optional upload and formatting on WordPress or most other platforms.

Signs your current copy needs rewriting

Some problems only show when you read a page as a stranger would.

  • Several location pages share one paragraph with only the town name swapped.
  • Areas covered, booking steps or what is included are missing or buried.
  • The same phrase is repeated awkwardly for search engines rather than for people.
  • The page ends without telling the reader what to do next.

If pages also look broken on phones, new words alone will not fix that, and we will say so. Pair the rewrite with mobile website design where needed.

Frequently asked questions

Do I need to supply notes before you start writing?

No. A call of around an hour usually gives us enough. We ask about your services, customers, areas and the questions people ask you on the phone. Brochures or old quotes help but are optional.

Will the copy be written for Google or for my customers?

For customers first. We research the phrases people search with so the page answers the right questions, then write plainly for the person reading. Titles and headings are worded so readers and search engines both understand the topic.

Can you match the way we already talk to clients?

Yes. We listen to how you describe your work and read any emails or proposals you share. Formal or relaxed, we write to that tone and record it in a short note for future pages and staff.

Do you write blog posts as well as page copy?

This service covers core pages: home, services, about, locations and landing pages. Regular articles sit under content marketing, because they need a publishing plan and topic research over months rather than a one-off rewrite.

Who owns the copy once it is finished?

You do. Once the work is paid for, the text is yours to use on your site, in brochures or adverts. We never reuse your copy for other clients, and each page is written fresh rather than built on a template.

Related services

Send us the pages you are unhappy with through our copywriting quote form, call 0161 315 1151 or message 07737 902425 on WhatsApp, and we will tell you which ones to start with.

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