whodid.co.uk

An ecommerce site for a premium streetwear brand, offering design-led hoodies, sweatshirts, and tees. The site is live at whodid.co.uk and was designed, built and hosted by Web Print Signs.

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The brief

The client required an ecommerce website to launch a premium streetwear brand, focusing on heavyweight hoodies, sweatshirts, and tees. The site needed to reflect the brand’s identity of understated luxury and unique geometric design details.

A key objective was to create an online presence that appealed to a specific audience seeking high-quality, design-led apparel, emphasising the ‘Not For Everyone’ ethos.

What we built

We developed an ecommerce platform with a curated product catalogue for premium streetwear items. Each product page features high-resolution imagery and detailed descriptions highlighting material quality and design specifics.

The site incorporates standard online shopping functionalities, including a shopping cart, secure checkout, and customer account management. It was built with a mobile-first design philosophy and includes on-page SEO tailored for streetwear fashion searches.

Design & technical notes

The design adopted a minimalist yet sophisticated aesthetic, allowing the product’s design-led details to stand out. Typography and colour choices were selected to convey a sense of premium quality and exclusivity.

Technically, the website is fully responsive, ensuring an optimal viewing and shopping experience across all devices. Performance optimisation was implemented to support a smooth user journey, and schema markup was used to provide rich search results.

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